Unlike a corporate design, brand design is more than just a sophisticated logo and business cards. It is about emphasizing the character of the brand through precisely chosen stylistic/visual features and communicating it to the outside world.

 

We feel more sympathy towards a brand when we clearly know what it stands for. No one needs brands that see themselves as perfect and flawless, instead they should appear authentic and down to earth. 

 

You know what your company's values are, but have a hard time communicating them authentically to the outside world? Your design doesn't reflect how you actually see the brand? Then a new brand design could help you.